Taste the simple luxuries that locals love, and get private wine tasting to boot!
Ages
4+
Duration
3 hours
Departs
Mon-Sat 10:00 am
Highlights
Eat your way across the San Lorenzo market, meeting the families who keep Tuscan culinary traditions alive.
Taste the best delicacies like truffle olive oil, truffle cheese and aged balsamic vinegar 🤌
Experience authentic wines in a historic wine stand.
Unearth the Medici Family legacy, learning about their profound influence ⚜️
Indulge in real gelato, and learn how to spot the fake stuff!
Tour Description
Our Florence Market Food Tour takes you on a culinary journey at the San Lorenzo Market, the heart of Tuscan food traditions. Here you’ll enjoy tasty local cheeses, mouthwatering cured meats, fresh olive oil, a proper Italian coffee, traditional Lampredotto sandwich, aged balsamic vinegar and much more.
Once we’ve eaten our way through the market, we’ll pop over to one of Florence’s oldest wine shops for a private wine tasting and food pairing. End the tour just like a true Italian would finish their meal: with sweetness! After learning how to enjoy your drinks like an Italian, savor an authentic gelato and learn how to differentiate it from the fake stuff!
Our guide was amazing. Knowledgeable and approachable. She had wonderful relationships with the vendors in the market which made us feel like special guests. Great fun!!!
Marilynn D | Tripadvisor
Experience this one-of-a-kind Florence market food tour, where tradition and taste come together. Trust us, your taste buds will thank you.
Dietary Information
Vegetarian-Friendly Tours but vegan, gluten-free, or kosher options may be limited. Please share dietary restrictions upon booking for best accommodation. Note that tastings outside those catered for your needs are at your own risk. The company assumes no responsibility for any food allergies or intolerances. Guests with severe or life-threatening allergies cannot participate in this activity for their safety.
Why Eat with Us?
Expert Local Guides: Fun, knowledgeable, and English-fluent Florence locals.
Florence’s Hidden Gems: Enjoy exclusive access to local favorites where you’re treated like family.
Culinary Diversity: Taste a variety of delicious dishes, and hear the stories behind the food.
Cultural Immersion: See Florence through the eyes of a local.
Established Expertise: Since 2011, simply the best food tours in Florence!
"Our guide was amazing. Knowledgeable and approachable. She had wonderful relationships with the vendors in the market which made us feel like special guests. Great fun!!!
" — Marilynn D | Tripadvisor
Please note that the items above are a selection of the delicious foods we often feature. Offerings may vary by day or season, but you're sure to enjoy a delightful array of local flavors!
Meeting Point
Piazza di Madonna degli Aldobrandini
Florence 50123
Your guide will be waiting for you and wearing our purple Eating Europe bag near the rounded bench.
What people are saying
5.0
★★★★★
Hidden gem!! I can’t say enough about this tour. Our guide Martina, was AMAZING! We ended up having a private tour because we were the only ones that booked (you don’t know what you’re missing). We got to taste so many different types of foods and wines and meet amazing gentle and welcoming family business owners. Just a great tour with a really great company!! Thank you!
read moreread less
Bill
10/25/2024
Best tour to experience local food and culture Our guide Eli took us to a variety of places giving us detailed descriptions beforehand which enhanced our experience. Her great relationships with all the vendors and shop owners gave the tour a real connection to the local culture and food scene. All the food and wine/beverages tasted amazing! Eli was a lot of fun and so glad we booked this tour.
read moreread less
Anna H
10/17/2024
Must do activity! This was the first time we have ever done a food tour and it was absolutely fun! Francesco was our fantastic guide! He was funny, knowledgable as he answered our questions, friendly and incredibly patient. When my dad was not feeling well, he made sure he was okay and never rushed us. The pace of the tour was easy and light. It was a great way to experience Florence by eating your way through it! While savoring the delicious dishes, you get to learn the history and rich culture behind the food and the family that produces it. We can’t wait to book another tour with Eating Europe again and hope that our future guide will be as awesome as Francesco!
read moreread less
Leslie L
10/14/2024
Florence Italy walking food tour. Lisa our tour guide was so knowledgeable about the culture the food the various regions. Lisa was so accommodating and was such a pleasure to have guide us. I highly recommend this tour for anyone who loves food and wants to learn about the culture and history associated with the various wine, cheese, meats and food we sampled.
read moreread less
Ted B
10/02/2024
Our food tour with Alice was outstanding! Very informative and helpful. Pace was great and didn’t feel rushed. Food choices were excellent and enjoyable. Would highly recommend this tour. Felt like a local Florentine tonight. Thank you
read moreread less
Kelly Wilden
10/24/2025
Gabriele is quite knowledgeable on Florence; it’s history, food and wine!
Tour includes hidden unique places that only an insider local resident would know. Such a delicious array of Italian food and wine, you will not discover without this tour.
It was a perfect way to start our Firenze vacation! Thanks Gabriele!
read moreread less
Julie Plo
10/23/2025
Francesco was a wonderful guide through the good and wine of Italy. He had a tremendous knowledge of the food and history we were sampling. That, combined with his superb personality made for a very enjoyable experience of Florence’s food market. The vendors were also very friendly and informative about what we were tasting. I would highly recommend this tour of Eating Europe Florence.
read moreread less
Randy Wawrzyniak-Fry
10/22/2025
Really lovely food tour with Sara D. She was fun and gave us such good descriptions of the food and the makers. We got taken to some fabulous suppliers that I might not have found if I was by myself. Plenty of time to eat and chat, and best of all - the food and drinks were all yummy! Very much recommend them, and would do another tour with Eating Europe!
read moreread less
Alice Lipscombe-Southwell
10/21/2025
I booked the pizza and gelato making class for myself, my husband and my parents. We had the best time and amazing food!! My parents said it was their favorite part of our trip to Florence. Our chef was Elena and she was exceptional! Highly recommend.
read moreread less
Ariana Acquarulo
10/19/2025
We just finished a fabulous food and wine tour with Alice! She was so welcoming, knowledgeable and funny! I loved all of the food selections; they felt like a very good representation of what I know Florence to be! I highly recommend!
read moreread less
Kait DePlonty
10/16/2025
So much more than I ever expected! Our guide, Alice in Wonderland was an absolute delight! Her effervescent personality enchanted our group from the start. The flow of tour was smooth and engaging. The wine and the food was terrific. Alice in Wonderland was knowledgeable and generous with her love of Florence. She provided historical anecdotes that were fun and engaging. She is a treasure!
read moreread less
Lisa A
10/15/2025
Serena was an incredible guide! We enjoyed each of the stops, the food was delicious, and Serena was so knowledgeable and was able to answer all of the questions we had about all things related to Florence. Highly recommend this tour!
read moreread less
Dominique stall
10/11/2025
Why Eat with Us?
#1 food and drink experience in Florence - 14 years. 500,000 Clients. 25,000 Five-Star Reviews!
Every tour is meticulously curated to showcase the very best of Florence’s food scene.
Exclusive access to the most legit local spots, from the famous hole in the wall to the trendy new restaurants.
Premium tours with expert guides, outstanding food, and drinks always included
Book now and save 15% off additional tours across Europe!
9 countries, 20 cities, 50+ food tours. Book now and receive a special loyalty code to save even more on future adventures.
Savour Florence like a local with our expert food tour guides.
Gaia
Born in the Tuscan countryside but now I live in Florence.
I like the parts of the cow you usually throw away...tongue, stomach, udder, etc!
Don't miss the sunset from Piazzale Michelangelo - grab a beer and a seat on the staircase!
Elisa
Born and raised in Umbria, but Florence is where my soul belongs
Name a carb food. Anything. I love it!
💡When I sit on Ponte Santa Trinita and I watch the sun light going down behind Ponte Vecchio I know there is no other place I want to be. Give it a try
Francesco
Born and raised in Florence
My favorite dish is ossobuco
Don't eat the neon colored mountains of gelato, get the real stuff!
Lisa
Born and raised in Melbourne, Australia but I have called Florence home since 2006
Difficult because I really do like everything - if I had to name one thing I would say roast lamb and vegetables
Enjoy an aperitivo on a rooftop terrace and admire the view.
Chiara
Tuscan countryside girl, but Florence always has been in my heart and now I can call it home.
Schiacciata is my obsession! The salty one filled with mortadella or the sweet one "alla fiorentina"... yummy, with cream!
Relax yourself wandering around the historical gardens of Florence, true open-air museums.
Sara
Proudly born and raised in the Valdarno hills.
I love ricciarelli al cioccolato and almond paste in general. But I have to go with my mum's lasagna - that touches a very soft spot in my heart.
Try the Bargello: the oldest public building in Florence in which you can also find Giotto's first portrait of Dante Alighieri.
Beatrice
Born in Florence but now I live in Pistoia
Can't go wrong with pizza and ice cream
Don’t plan too much - wander through the tiny alleys full of magic!
Eva
Born in Siberia, nowadays a happy dweller of Oltrarno in Florence
No pizza and pasta, but meat and vegetables. Wine and Gelato lover!
Slow down, take a glass of wine and just enjoy the wonderful atmosphere of Florence!
Antonella
Born in Naples, but my heart was stolen by Florence.
I love pizza and cantucci biscotti
Don't miss all the flea markets and street vendors scattered around the city. You will find anything from food to antique objects and clothes!
Sara
Born in Florence, and raised in a quiet town just 10 kilometres from the city
I could live eating just cheese, pizza and pappa al pomodoro (don't tell this to my nutritionist!)
Don't miss the details of the reflection of old Florentine buildings on the river Arno
Caterina
Born in Florence and have lived in a Chianti countryside olive oil farm since I was 12 years old.
I like traditional Tuscan food like what my mother raised me with: simple and genuine! Quality and sustainability are the most important values for me and usually those values equate to the most delicious food ;)
Don't miss the beautiful art we have! One of my favorite places is the Church of San Miniato, a medieval Romanesque church located on the hill overlooking Florence, a couple of minutes from Michelangelo Terrace.
Omar
Born and raised in Florence... but half Egyptian!
Favorite food is Pizza
Look out for the street art, which is all over the city
Esther
Born and raised in Utrecht, Holland. Have been calling Florence home since 2017 and here to stay!
Anything baked really, sweet or savoury. As long as it contains dough or pastry, I’m your girl!
Explore the artisan shops in the Oltrarno area or in the Santa Croce area. And don’t plan too much! Allow yourself to wander and explore.
Martina
Born and raised on the hills of Florence, I live in the pristine Chainti countryside
Deep fried Porcini mushrooms, bluechese and artisanal dark chocolate are my soft spot, possibly paired with a glass of wine - or two!
Enjoy the golden hour and breathtaking view sipping a chilled drink on the terrace bar of Forte Belvedere
A tour can be cancelled with a full refund up to 24 hours before tour departure.
Private Tours
A private tour can be cancelled and fully refunded up to 7 days before tour departure
Gift Cards, Travel Vouchers & Flexi-Pass™
Gift cards, travel vouchers and Flexi-Pass™ are non-refundable.
LATE ARRIVALS AND NO SHOWS
Due to extremely strict time slots for entry into attractions and for food preparation, both in-person & virtual/online, we recommend you show up 15 minutes before the scheduled starting time of the tour or experience. Our group tours begin & depart precisely at the scheduled tour or experience start time. If you show up late or cannot find the meeting point, for any reason, refund requests are not honored per policy. If you are having a hard time arriving on time we encourage you to contact us as soon as possible so we can do everything in our power to assist you with arriving at the meeting point at the scheduled time or reschedule to the next available tour.
CANCELLATION DUE TO PLANES, TRAINS, AUTOMOBILES OR ILLNESS
Inside of 24 hours, your spot on the tour has been reserved exclusively for you. Since we are unable to fill your spot if you’re unable to attend for any reason (including transportation or illness), we do not offer refunds after that time. Please plan ahead so that you are able to join us and don’t miss out!
DISCOUNT CODES
Discount codes are valid for new bookings only. They are not eligible for pre-existing bookings and can not be applied retrospectively.
AMENDMENT POLICY
We would be happy to assist you with rescheduling your tour, free of charge, with any requests made more than 24 hours of 8am CET on the date of the tour. We reserve the right to charge an amendment fee should you request to reschedule within 24 hours of 8am CET on the date of your tour . Once again, this is subject to availability and price changes. In general, we only charge you for any additional costs that we incur such as tickets. We have no intention of profiting from disruptions to your vacation and will work with providers and suppliers to get this cost reduced to a minimum.
CHANGES TO THIS POLICY
From time to time, the terms of this policy may change at the Company’s discretion.
CONTACT US
If you have any questions regarding this privacy policy, you can contact us using the information below:
Get the latest food trends, special offers and new tour announcements. Subscription is free
Privacy Preference Center
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
